l44 takes your privacy seriously. This policy explains exactly what data we collect, why we collect it, how we use it, and what rights you have over your own information.
Six core commitments l44 makes to every player regarding their personal information.
l44 only collects data that is strictly necessary to operate the platform, process payments, and prevent fraud. We don't collect anything we don't need.
l44 does not sell, rent, or trade your personal data to any third party — ever. Your information stays within the l44 platform and its essential service providers.
All personal data stored by l44 is encrypted at rest and in transit using industry-standard protocols. Your account credentials are hashed and never stored in plain text.
You can request access to your data, ask for corrections, or request deletion at any time by contacting our support team. We respond to all data requests within 30 days.
The l44 app only requests device permissions that are necessary for core functionality. We don't access your contacts, camera, or microphone without a clear reason.
l44 only contacts you for account-related matters, security alerts, and promotions you have opted into. You can unsubscribe from marketing messages at any time.
l44 is a mobile-first gaming platform operating at l44.asia, designed specifically for players in Bangladesh. We offer a range of skill-based and chance-based games including Legend of Perseus, Relax Fishing, Star Fishing, Ocean King Jackpot, and Plinko, with fast and reliable payment processing through bKash and Nagad.
For the purposes of this Privacy Policy, l44 is the data controller — meaning we are responsible for deciding how and why your personal data is collected and used. If you have any questions about how l44 handles your data, you can reach us directly at [email protected].
l44 collects personal data in two ways: information you provide directly, and information collected automatically when you use the platform. Here is a full breakdown of what we collect and why:
| Data Type | When Collected | Purpose |
|---|---|---|
| Phone number | Registration | Account creation, login, payment processing |
| Full name | Registration / KYC | Identity verification, fraud prevention |
| Date of birth | Registration / KYC | Age verification (18+ requirement) |
| National ID / photo | KYC verification | Regulatory compliance, fraud prevention |
| bKash / Nagad number | Wallet setup | Deposit and withdrawal processing |
| Support messages | When contacting support | Resolving queries and complaints |
| Data Type | Purpose |
|---|---|
| Device type and OS version | App compatibility and technical support |
| IP address | Fraud detection, location verification |
| Session duration and activity logs | Responsible gaming monitoring, security |
| Game history and bet records | Account management, dispute resolution |
| Transaction history | Payment processing, regulatory compliance |
l44 uses your personal data only for the purposes listed below. We do not use your data for any purpose that is incompatible with the reason it was originally collected.
l44 processes your personal data on the following legal grounds:
l44 does not sell your personal data. We share data only in the following limited circumstances:
When you make a deposit or withdrawal, your phone number and transaction details are shared with bKash or Nagad as required to process the payment. These providers have their own privacy policies and are responsible for data they receive.
If you are required to complete KYC verification, your identity documents may be processed by a third-party verification service. This data is used solely for verification purposes and is not retained by l44 beyond the verification process.
l44 may disclose your data to law enforcement or regulatory authorities if required to do so by law, court order, or to protect the rights and safety of l44 and its players.
The l44 website uses a small number of cookies to ensure the platform functions correctly. We do not use advertising cookies or third-party tracking pixels.
The l44 app does not use browser cookies. App-side data collection is limited to what is described in Section 2 of this policy.
l44 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. The following retention periods apply:
| Data Type | Retention Period |
|---|---|
| Account information | Duration of account + 5 years after closure |
| Transaction records | 7 years (regulatory requirement) |
| KYC documents | 5 years after account closure |
| Game history and bet logs | 2 years from date of activity |
| Support correspondence | 3 years from last interaction |
| Marketing preferences | Until you withdraw consent |
When data is no longer required, l44 securely deletes or anonymises it so it can no longer be linked to you as an individual.
l44 takes the security of your personal data seriously. We implement the following technical and organisational measures to protect your information:
In the event of a data breach that is likely to affect your rights or freedoms, l44 will notify affected players as soon as reasonably practicable and take immediate steps to contain the breach.
As an l44 player, you have the following rights over your personal data. To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
Request a copy of all personal data l44 holds about you.
Ask us to correct any inaccurate or incomplete data.
Request deletion of your data where there is no legal reason to retain it.
Object to processing based on legitimate interests, including direct marketing.
Ask us to limit how we use your data while a dispute is being resolved.
Receive your data in a structured, machine-readable format.
l44 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe your child has registered on l44, please contact us immediately at [email protected]. We will close the account and delete all associated data without delay.
l44 uses age verification checks during registration and reserves the right to request proof of age at any time. Accounts found to belong to minors will be closed immediately and any funds returned to the original payment method.
l44 may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.
For significant changes that affect how we use your data, l44 will notify registered players via the app notification system or by SMS to their registered phone number. Continued use of l44 after a policy update constitutes acceptance of the revised policy.
We encourage you to review this Privacy Policy periodically to stay informed about how l44 protects your information.
If you have any questions, concerns, or requests relating to this Privacy Policy or how l44 handles your personal data, please get in touch:
For general account support, visit our FAQ page. For information about your rights as a player, see our Terms and Conditions.